I am
Spivi Sweden
We don't just distribute brands. We build them.
An open, data-driven platform across Systembolaget, on-trade, fairs and festivals. Built for the long term.
At a glance
Spivi Sweden at a glance.
1,500
on-trade venues
The top 11 % of Sweden's licensed venues, in three tiers.
~450
Systembolaget stores
One listing reaches every store, 470 agents and online.
≈ 8
fairs and festivals a year
Festival bars, fair stands and trade tastings.
3
cities
A team of six in Helsingborg, Göteborg and Stockholm.
3 + 1
national wholesalers
Wholesale coverage of the whole on-trade.
22
brands
In 10 categories.
How we operate
One local commercial organisation.
Spivi is not only a distributor. In Sweden we work every channel where a brand meets its consumer.
Systembolaget
The ordering range, the tenders in March and September, and the fixed range.
On-trade
1,500 venues in three tiers. Our own team carries the top two.
Wholesale
National wholesalers reach the venues we do not visit ourselves.
Fairs & festivals
Liquid to lips: the consumer tastes, scans and orders.
See howMarketing & activation
Serve-led content within the Swedish rules, one tap from the product at Systembolaget.
Data / digital
Samples, scans, orders and depletions in one place: the evidence behind the next listing.
Liquid to lips
Fairs and festivals are our route to the consumer.
Classic alcohol marketing is tightly regulated in Sweden. At fairs, festivals and tastings we meet the consumer directly, and every pour is measured.
Taste
The consumer tries the product at our bar or stand.
Scan
A QR code on the glass, the coaster or the menu.
Systembolaget
One tap to the product's page at systembolaget.se.
Order
Ordered to the consumer's local store.
Data
Samples, scans and orders are logged for four weeks after each fair, and support future listings and tenders.
Our reach
Where we are in Sweden.
Stockholm
Spivi AB. Key accounts, marketing and activation.
Göteborg
Sales.
Helsingborg
Sales.
National wholesaler coverage
The whole on-trade through the national wholesalers.
Our portfolio
The brands we represent.
SMÅ SUREShots
RåstoffLiquorice liqueur
MundoTequilaTito'sHandmade Vodka. Texas
PalliniLimoncello. Rome
AviationAmerican Gin
JaranaTequila
Four PillarsGin. Yarra Valley
BucahSambuca
CucieloVermouth di Torino
Saigon BaigurGin
Sparkling TeaSparkling
The Spivi advantage
Any distributor can move product. Spivi builds consumer demand.
One Nordic unit, with a local company and a local team in every market.
Distribution
Import, warehousing and delivery, with Skanlog as our Nordic logistics partner.
Brand building
A plan for every brand, carried by a local team.
On-trade
Where the taste begins and the brand is chosen.
Off-trade
Where the volume follows: the shelf, or the monopoly.
Events
Where a brand is tried for the first time.
Consumer activation
From the first serve to the repeat purchase.
Data
We measure what we move.
Our team
The team in Sweden.
Country Manager
Spivi Sweden.
Head of Sales
Helsingborg.
Sales Manager
Göteborg.
Senior Account Manager
Stockholm.
Brand Ambassador
Stockholm.
Marketing Manager
Stockholm.
Activation Manager
Stockholm.
Where to buy
Products in this market
I am
I amI AM Vodka
PalliniPallini Limoncello
Contact